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About us 

GTE DIRECT is an Edbingo Venture

Why we are here?


To be the Champions of Profitable Digitalization.


Weaving deep industry insights, core & emerging technologies, and management services to create value for Education Institutions worldwide, by offering innovative, digitally enabled, turnkey, performance based end to end solutions, that redefine price performance; aiding in profitable digitalization of the education sector.

What we do?


We offer Turnkey EdTech Consulting, build worldclass EdTech Ventures and conduct EdTech Research for Institutions, Students, Service providers & Professionals in the Education Industry.

Our three Strategic Business Units:

Edbingo Consulting

Creating value for Educational Institutions and Education Service providers by partnering in their Digital Transformation. Offering Strategy to Results, Tailor-made Turnkey Digital Solutions, using performance based pricing model in the Education Industry. Uniquely weaving, Consulting, SaaS, Value Added Digital Services, Custom Application Development, Integrations of systems and platforms, Business Process Management and Digital Skill Development.

Edbingo Ventures 

Strives to create innovative, worldclass EdTech ventures for the Education Industry, which offer turnkey solutions packaging SaaS (Software as a Service) and BPaaS (Business Process as a Service) using performance based models, redefining price performance. Leveraging learnings from Edbingo Research, our EdTech Innovation labs to develop and launch laser focused EdTech Ventures aimed at solving a key problems in the Education Institutions, Education service providers, and Students globally.​

We use deep education industry insights, student behaviors and the right balance of core technologies [Cloud, Mobility, BigData, Security, Social, eCommerce] and emerging technologies [Machine Learning, Robotics/Artificial Intelligence, Blockchain, Internet of Things, VR/AR, Next Gen Interface like Chatbots] to create innovative EdTech SaaS (Software as a Service) solutions. These are uniquely weaved together with suite of optimized and digitalized supporting Business Processes, offered as BPaaS (Business Process as a Service).

Edbingo Research

 Create Value for key stakeholders in the Education Industry by building an eco-system for collaboration to understand key Education industry problems and foster innovation.​ Weave deep industry insights, student behaviors and emerging technologies to develop innovative EdTech solutions.​ Digitalize & optimize key Business Processes within the education industry to curate BPaaS (Business Process as a Service) offerings.


Where are we based?

We are head quartered in Singapore, with our back offices and development centers in India. Our research labs and student experience hub is building its bones in Australia. Our partner success managers are locally based. 

Who are the founders?

Himanshu Singh

Himanshu leads strategy, product development and demand generation for Edbingo Pte Ltd.

Previously Himanshu founded Hotel Commerce in 2013, building it to be a leading provider of Digital Marketing and Distribution solutions to over 3500+ hotels in 5 countries; gainfully exiting the business in May 2018.

Prior to founding Hotel Commerce, in 2009 Himanshu led the acquisition of a Hotel focused Online Travel Agency (OTA) in the world’s fastest growing Online Travel Market then. He lead the team that turned it around to make it the largest hotel network in that country, subsequently gainfully selling it to a leading OTA player.

Before turning an entrepreneur Himanshu was a Managing Director at Sabre Holdings, the world leader in Travel Commerce. Between 2000 to 2006, Himanshu worked for the Tata Group in India, and was the Group Head of global distribution, electronic sales & marketing for Taj Hotels, Resorts and Palaces.


He has been cited in several academic journals, been featured in mainstream newspapers and magazines and has been an active contributor at industry symposiums and seminars.

Himanshu is the immediate past Chairman of the E-commerce & digital committees of the Internet and Mobile Association of India (IAMAI).

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Richard Geddes

Richard leads business development, service delivery and partner success for Edbingo Pte Ltd.


He was born and raised in Malawi, Central Africa.


After completing a Bachelor of Science degree in Mathematics and Physics from the University of Malawi, he worked for several years in Malawi and the UK.


In 2003, Richard came to Australia as an international student, where he studied for and graduated with a Master of Business Administration degree from Edith Cowan University.


Between 2004 and 2018, Richard worked in various senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide. His roles had a strong focus on the development and implementation of effective and efficient student recruitment strategies.


Richard is now the Founder and Managing Director of Optimal Student Recruitment, a consultancy firm that specialises in helping universities, higher education institutions, VET Providers and ELICOS centres with their student recruitment strategies and capability.